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Super Bowl Sunday, which attracts an estimated 110 million viewers, is one of the most significant days for advertisers nationwide. This means the biggest companies, flashiest advertisements, and most hype. Fueling the conversation about representation of women in these ads, The Representation Project started the #NotBuyingIt trend on Twitter during Super Bowl 2012. The goal was to critique the depiction of women in these multi-million dollar campaigns. This year, The Representation Project came back swinging with their #NotBuyingIt app, which allows users to document sexist portrayals of women in advertising and send direct messages to companies protesting this destructive imagery. The hashtag was used more than 15,000 times during the Super Bowl, attesting both to the widespread use of sexism in advertising and the frustration of viewers across the country. 
While such activism advances the fight against sexist advertising, sexism is still rampant and…
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